Stand Out From the Competition: Let’s Find Your Differentiator
Originally published on dealermarketing.com.
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or I’m attending an offsite meeting. And while there are other coffee shops like Starbucks, Peet’s, or Caffe Nero, I’m not interested in those.