Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Originally published on dealermarketing.com.
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops? I certainly don’t. Otterbox Defender and Symmetry phone cases? I couldn’t tell you either.
If you’re reading Dealer Magazine, you’ve likely earned your place in automotive through long hours, lot walks, and short BDC response times. You know your brand’s model trims by the features they’ve added each model year. You may be able to recognize the trim from a model code or the shade of paint from a color code.