• Andrew Gordon

The Principles of Leadership and Self-Deception

Originally published on dealermarketing.com.


There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business fundamentals. The one that most influenced my experience as a manager both at a dealership and of DealerScience as a growing start-up is Leadership and Self Deception: Getting Out of the Box by the Arbinger Institute. The impact was immediate and profound. It masterfully teaches crucial leadership concepts in a simple manner without feeling threatening. And the book doesn’t stop at the office; I’ve seen the same positive outcomes in my personal life.


The premise is simple: most situations people find themselves in are a result of choices. Instead of initially choosing an option that a person doesn’t feel needs defending, people habitually justify situations and blame others when they feel defensive about their decision. Let’s unpack that a bit.


Continue reading on Dealer Marketing.


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© 2020 by Andrew Gordon.

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